“ One thing you have to realise is that online, we’re all learning. It’s very new. So it will take a lot of time to have reliable data, to really understand how efficient the web can be,” said Mr Fleurot, the CEO of PRCC (Public Relations Corporate Communications) and Publicis Events Worldwide. “You will always need mass media when, for example, you launch a product on a very broad scale. So you know, you have to consider the traditional media as a sort of place where you understand what’s going on, which is safe, and you must think of the web as a place where you are an explorer „
WAN - Advertising Chief: Newspapers Must Learn More About The Web

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