“ Benoît Raphaël, the Editor in Chief, Le Post.fr (Le Monde Interactif) spoke during the INMA/OPA Outlook 2010 conference in Liverpool today. The attendees had seven minutes to learn more about Le Post, the new brand of Le Monde featuring user-generated content, videos, blogs, and more.
The idea behind LePost.fr was to create an experimental media, and find new territories. „
Launching a new and different brand may help publishers - LePost.fr case | forum4editors.com

Quote posted at 6:16 PM (1 month ago) | Permalink